Case Study
Problem:
Counterparty is a distributed financial system built on top of the Bitcoin blockchain. Counterparty’s focus is on enabling the creation and use of financial instruments (such as company stock and other asset issuance, betting, derivatives/hedging, distributed asset exchange, and more) to occur on top of Bitcoin.
Client needed a new brand identity, website design, UI style.
Solution:
I wanted to keep it simple and clean. The icon idea is a dollar sign with arrows on the ends to show transaction. From one-side to the other. Circles are used because of the currency being a bitcoin. And I thought the shape of a coin would be quite fitting.
Color Concept: Money is green. Green is refreshing. Green is energizing.
Identity
