Branching Out assist students in preparing for college throughout the process of high school. We needed to create an established, friendly and educational feeling brand identity. The brand had to accommodate both the parents and students.
Keep the established look in the logo mark. A seal always says established and educational. Wanted to colors to be warm and give a friendly feel. The outline icons used in the site was to give a little more relaxed feel fro the students. Lots of smiling faces and testimonials were used in the website. This was to lend credibility and a realness to the services.